2025 in Paid Social: The future of Meta Ads

Want to know what social trends to expect in 2025? This report examines all of our data from 2024 to provide insight into what your Meta Ads strategy should be in 2025.

What we were trying to analyse

Want to know what social trends to expect in 2025? This report examines all of our data from 2024 to provide insight into what your Meta Ads strategy should be in 2025.

If you're running ads yourself, it's always difficult to understand how much of the data is related to your performance vs the wider market. This report aims to support with answers for that, as well as demonstrate some of our agency's biggest learnings of the year.

We’ve analysed:

  1. The data and metrics you should be measuring
  2. The platforms and demos you might be missing
  3. Every creative variable we test against.

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2025 in Paid Social: The future of Meta Ads

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